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Guidelines on dark pattern have been notified on 30.11.2023 prohibiting any person or platform from engaging in any dark patterns practice. Compliance of these guidelines is important for the companies operating through consumer-facing applications/platforms.

As India accelerates its digital transformation, 2024 marks a pivotal year for the evolution of Indian technology regulation. This article reimagines the trajectory of tech law by identifying key regulatory trends and examining the legal frictions they are likely to generate. Rather than offering a purely descriptive account, the analysis is structured around potential areas of dispute and grounded through select case studies to illuminate real-world implications.